Mobile Ads have become an important part of marketing your products and services these days. Consumers tend to receive the information from the mobile ads that they get and buy your product or services if they need. The shoppers that use the mobile platform say that mobile ads are very informative and helpful and these adds contribute highly to their final decision of making a purchase or not.
This suggests that you should take mobile advertising more seriously for gaining new customers and greater number of deals that will in turn effect your business positively. Mobile ads have to be the center of focus for your next marketing campaign planning. But before you progress on this path, what is important is to know how to make an effective mobile ad?
You can create an amazing mobile ad that will compel the viewers to buy your products or to avail your services by keeping in mind certain essential factors that contribute to a compelling mobile ad.
Use native ads in place of the traditional banner ads
The long time banner ads are no more prevalent amongst marketers all around the world. These banner ads are not appropriate for mobile marketing since these aren’t being designed for small screens of your smart phones. Loading them or waiting for these to open in a new window can be really frustrating for your viewers.
Studies show that consumers are more likely to look at native ads more often when compared to the various banner ads.
Use interesting images
You can’t deny to the fact that pictures and eye catching visual content makes it easier to grab the attention of the users rather than any words or decorative fonts. Make good use of visuals to attract consumers.
Keep it simple
Beauty lies in simplicity. Do not make your mobile ads look cluttered. Rather keep it simple and concise. To the point information always seek to win hearts if told the right way.
Interactive user experience
Focus on creating an interactive viewer experience so that the users can connect better and buy your products or services.
Make responsive ads to compel your users to get to you. Mobile users tend to expect something new and engaging with every tap or click that they make. Responsive mobile ads will satisfy their expectations and will compel them to place an order your way.
Bring an offer
Let your consumers feel overwhelmed with an interesting offer such as providing a free beverage for signing up for SMS messages. Gaining something will compel them to do what you are asking for. You can also provide them with discount coupons or contest entry.
Pair your ad campaigns with your social media profiles. Social sharing options encourage your customers to share the contents of your mobile ads with their circle of friends and followers. This can help in generating more leads for your business.
Don’t go for fussy or flashy designs
No one likes to receive fuss ads with a lot of flashy things. So, keep the ads sophisticated and elegant. It should not look cheap and stuffy.
Carry out a last mile mobile marketing campaign
A last mile mobile marketing campaign may be tedious but it is indeed beneficial. You need to target local people, manage each channel and market your business. It works for all whether you are into restaurant business or automobile business or any other industry.
Do not make false promises through your mobile ads. Offer only what is feasible for your business. You mobile ads must leave good, impressive and honest impression on the minds of your consumers.
Mobile ads highly contribute to the sales that you generate for your business. So, make sure that the mobile ads that you share are compelling enough get consumers convinced. These mobile ads must succeed in creating a brand presence for your business and help your business grow.